Sara Taylor-Demos @ Cora Home on Building a B2B Marketplace, Customer Discovery, Pivoting, & the Interior Design Industry

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“The advice I have for other entrepreneurs is to think through the plan, do initial tests, and especially talk to people. Ask them if (your product) is truly something they’d be willing to pay for.”

Sara Taylor Demos is the founder and CEO of Cora Home, the first data-driven SaaS platform and product marketplace for furnishing. Founded four years ago, Cora is based in Chicago and is building a two-sided SaaS-enabled marketplace for the $77 billion B2B furnishing industry. Cora allows vendors and designers to manage their teams, their trade accounts, and their communications in a digital and streamlined way.

Sara spoke with Matt about her background, the furnishing industry, pivoting, why she decided to incorporate in Chicago, and resources that have helped guide her on the journey.

Please Enjoy!

You can find Sara on LinkedIn or Twitter and Cora Home on Instagram and their website.

Organizations & Book recommendations from Sara: 1871- Chicago's Technology & Entrepreneurship Center, The Strategyzer Series, & Ten Types of Innovation

Manifold Group is a venture holding company based in Chicago with offices in Dallas, Los Angeles, and soon Atlantic Canada. Early-stage private investments represent an extraordinary investment opportunity, but existing investment models in the space leave much to be desired. Manifold is a new model for growth in the new economy, designed to create and capture value at the early stage through synergies across its venture fund, incubation and acceleration studio, and advisory firm. Learn more about Manifold at https://www.manifold.group.